YouTube pays artists US$1,000 for every million views their videos get on the video sharing platform. Perhaps this is a sign that dancehall fans are less interested inn crime filled drama themed music videos. Before cops launched their investigation, the video received around 400,000 views on YouTube and three weeks later it only gained an additional 150,000 views. Masicka and Vybz Kartel’s music video “InfraRed” even performed worst post the controversy. In comparison, the “Loodi” music video received around 1.5 million views during the few weeks of it’s controversy. At the time of the controversy, “After All” music video had around 1.5 million views on YouTube and three weeks later it gained roughly another 300,000 views. Somehow the controversy surrounding the videos “ After All” and “ InfraRed” didn’t put more money in their pockets. Kartel collaborator Masicka also spoke with cops. Alkaline was even interviewed by cops and released. Cops became interested in the two deejays when they released music videos totting guns with police cars and armored truck.
But that controversy didn’t equate into views for their music videos. Controversy sells but not all the time just ask Alkaline and Vybz Kartel.īoth deejays are embroiled in a music video controversy with Jamaican law enforcement officials at the highest levels.
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